Miami Swim Week Maxim Magazine Swimwear Show |

One of the most anticipated events during Miami Swim week this year was Maxim Swimwear runway show at SLS in South Beach.

Photo by Simon Soong

The casting wasn’t easy. As the models arrived, they took out comp cards and showed them to the client. As we waited in the hallway, girls were called out and given their cards back. Those who didnt hear their names stayed to actually see the client in person. Kinda crazy…

I was pumped to hear that i booked the show. They had 2 fittings to make sure that everything was perfect and we got to meet the new editor of Maxim, Kate Lanphear, who is super cool. We also found out that Maxim was going major rebranding under Lanphear’s supervision. It was so special to be a part of this show and actually a very significant event for the magazine and the industry.